February 10, 2018
The Story Behind Qnoop socks – Dutch design
I discovered these socks in the lovely clothing store ‘Kloos’ in the centre of Amersfoort, my home-town. I remember being immediately drawn to the beautiful colours and the look of the fabric. When I picked them up, I became even more enthusiastic as the fabric felt fantastic to the touch. But then…I saw that at the top edge of one sock there was a button and on the other… a loop! Almost everyone has what we in the Netherlands call a ‘sock monster’ in their home. It’s the mystery of the missing sock; doing the laundry and always ending up with only one sock, losing the other. Qnoop has thought of a brilliant way to solve this problem; tying your socks together! The missing sock mystery is not simply a nuisance, it’s an environmental problem, because when we lose one sock, we throw away the other, and so basically we’ve just thrown away a pair of socks. On their beautiful website, the people behind Qnoop explain more about this problem and the solution; “the only pair that stays a couple”. I love how inventive they are and how this can potentially have a really positive effect on the environment.
Another wonderful thing about Qnoop socks is that they’re made from organic cotton. They use organic combed cotton which is certified by GOTS, the Global organic textile standard (GOTS). This means that no toxic chemicals are used in the making and less water and that the farmers have fair working conditions. And last but not least, even the button is made from biodegradable materials!
We usually just throw on a pair of socks without even thinking about it, and we casually throw away one half of a pair of socks when the other half has gone missing. I’m reminded of a lovely short story I read during my time as an intern at a publishing house, it was about the mystery of the missing socks and a land behind the laundry machine where all those socks ended up. Reality is that the socks end up not in some mystery land but polluting our environment. I think it’s wonderful that the people behind Qnoop are trying to change this by building awareness and making beautiful, sustainable socks!
You can buy Qnoop socks online: https://www.qnoop.com
Follow them on Instagram: @qnoop and @qnoopstore
All images courtesy of Qnoop